Location: Remote (US preferred)

Company:Kinefor.com (Portfolio DTC Brands – Health, Wellness & Pets)

Kinefor.com is a fast-scaling, data-driven DTC portfolio company operating across health, wellness, and pet brands. We are looking for a Performance Marketing Creative Strategist to own the strategy, ideation, and iteration of paid media creatives across Meta, YouTube, TikTok, and emerging channels. This role sits at the intersection of creative, data, and growth, with full ownership over developing high-performing creative concepts, guiding execution with editors and designers, and using performance data to continuously improve results. This is not a brand-only role. We are looking for someone who understands direct response, knows how to read performance signals, and can turn insights into better ads.

In this role, you will own the creative strategy for paid acquisition across Meta, YouTube, TikTok, and other channels. You will develop creative concepts, hooks, angles, and messaging frameworks rooted in customer psychology and performance data. You will translate key metrics such as CPA, CTR, hook rate, thumb-stop rate, and hold rate into clear and actionable creative direction. You will build and maintain a creative testing roadmap that defines what to test, why it matters, and how to scale winning concepts. You will collaborate closely with media buyers to align creative with account strategy, with video editors and designers to guide execution rather than simply request assets, and with growth and analytics teams to interpret results and inform future iterations. You will analyze creative performance at the hook, body, and close level, audit competitors and winning ads across platforms to identify patterns and opportunities, help evolve internal creative systems and testing processes, and support the scaling of winning creatives across brands within the Kinefor.com portfolio.

We are looking for someone with three to seven years of experience in performance marketing creative for DTC brands and a deep understanding of direct response principles, including hooks, offers, objections, and urgency. You should have proven experience creating or guiding ads that scale profitably, strong creative instincts supported by data literacy, and comfort analyzing ad performance using metrics rather than opinions. Experience working with Meta Ads is essential, with TikTok Ads required and YouTube or long-form video advertising considered a strong plus. You should be able to clearly communicate creative direction to editors and designers, stay organized and proactive, and thrive in fast-moving environments. Experience in health, wellness, supplements, or pet brands is a bonus.

Familiarity with tools such as Meta Ads Manager, TikTok Ads Manager, and YouTube or Google Ads is preferred, along with creative analytics platforms like Triple Whale, Northbeam, Google Analytics, or native platform reporting. Experience using Notion, ClickUp, and Slack for collaboration, as well as Figma and Google Slides for briefs and concepts, is ideal. Familiarity with AI tools for ideation is a plus, though quality control and judgment are critical.

Success in this role looks like consistently delivering new creative tests that outperform controls, generating clear creative insights that influence spend decisions, accelerating iteration cycles with higher hit rates on new concepts, improving CPA, scalability, and creative longevity, and maintaining strong collaboration with media buyers and growth leadership.

Kinefor.com offers a portfolio of brands that creates constant creative opportunity, a strong data culture where decisions are backed by numbers rather than ego, high ownership with low bureaucracy, and the chance to make a real impact on growth rather than just output. This role also provides an opportunity to grow into a lead creative strategy position across multiple brands.

This role is not suited for pure brand creatives without performance experience, individuals who dislike working with data, “set it and forget it” creatives, or anyone who requires heavy hand-holding or rigid processes.

Company Overview

Kinefor.com is a performance-driven consumer brand portfolio operating across health, wellness, and creator-led commerce. We scale brands through a centralized growth engine that combines content, media, and creator partnerships, with a strong focus on TikTok and TikTok Shop. Our team is operator-led, data-informed, and deeply invested in helping creators and brands grow revenue efficiently. Every role directly impacts performance, creator success, and GMV outcomes.

Role Overview

The Community Coach is a specialized consultant role focused on supporting and elevating VIP creators within the TikTok Shop ecosystem. In this position, you will act as a mentor, strategist, and performance coach, guiding top creators on content quality, TikTok Shop optimization, and GMV growth best practices. You will work closely with the Community and Discord Manager as well as the Creator Partnerships Manager to deliver hands-on coaching, conduct content audits, and provide tactical feedback to the highest-potential creators in the program. This role is typically filled by a top creator or an experienced TikTok operator with deep platform expertise and strong communication skills.

Responsibilities

As Community Coach, you will provide one-on-one coaching and feedback to VIP creators, focusing on content quality, hooks, editing, and GMV-driving tactics. You will host weekly or bi-weekly coaching sessions such as live calls, AMAs, or workshops that cover performance trends, platform updates, and content strategy. You will conduct monthly audits of creator content to identify patterns, opportunities, and clear paths for improvement, and you will share actionable insights related to TikTok trends, creator archetypes, and GMV optimization. You will support new VIP creators during onboarding to ensure they understand expectations, best practices, and TikTok Shop setup. You will also create short-form training resources, including video examples, templates, and scripts, to help creators level up quickly. In collaboration with the Community Manager, you will identify creators who need additional support or intervention, and you will coordinate with the Creator Partnerships Manager to ensure coaching aligns with active campaign priorities. You will monitor creator performance metrics to surface top performers and highlight meaningful improvement, while serving as a high-level expert shaping the overall quality of creator output across the program.

Key Performance Indicators

Success in this role is measured by GMV growth from coached creators, improvements in creator content quality, attendance and engagement during coaching sessions, creator satisfaction and retention within the VIP tier, and the consistency and effectiveness of audits, training resources, and performance feedback.

Success Benchmarks

Within the first 30 days, you will complete onboarding, develop a strong understanding of key creator personas and performance metrics, begin hosting initial coaching sessions, and conduct early content audits for VIP creators. By 60 days, you will have built a repeatable coaching framework, published initial training resources and content examples, and demonstrated early signs of performance improvement among coached creators. By 90 days, you will be expected to deliver measurable GMV lift and improved content output, help establish a high-performing ecosystem of top creators with clear growth pathways, and become the trusted expert for creator coaching across the entire program.

Required Skills and Qualifications

This role requires proven experience as a successful TikTok creator or operator, deep knowledge of short-form content, hooks, trends, and editing styles, and strong communication and teaching skills. You should be comfortable analyzing performance metrics and translating them into tactical insights, hosting live coaching sessions, workshops, or AMAs, and balancing high empathy with high performance expectations. Experience with TikTok Shop or affiliate programs, prior coaching or mentoring experience, and a background in UGC, creator education, or content strategy are considered strong bonuses.

Who Should Apply

This role is ideal for top creators who want to mentor others, skilled communicators who enjoy helping people grow, operators who understand how content translates into GMV, and individuals who thrive in fast-paced, performance-driven environments. It is not a fit for those who dislike coaching or giving feedback, avoid live interaction, are unwilling to stay current on TikTok trends, or prefer execution-only roles with minimal communication.

Why Join Kinefor.com

At Kinefor.com, you will work directly with top creators within a fast-growing TikTok Shop program and have a meaningful influence on multi-million-dollar GMV outcomes. The role offers high autonomy, a flexible schedule, and the opportunity to shape creator excellence across the entire ecosystem while collaborating with high-performing, creator-focused teams.

Compensation and Benefits

This is a contract or consultant role with a competitive rate based on experience, flexible hours, and the potential for expanded responsibilities or a long-term partnership.

Application Process

The application process includes submitting a portfolio or creator profile, completing a coaching demo or recorded session, interviewing with Community and Creator Partnerships leadership, and receiving an offer followed by contract execution.

Company Overview

Kinefor.com owns and scales performance-driven consumer brands across major marketplaces, with a strong focus on Amazon and TikTok Shops. We operate with an ownership-first mindset, combining aggressive growth strategies, tight operational execution, and data-led decision-making to drive profitable scale. Our team is built for speed, accountability, and measurable P&L impact.

Role Overview

Kinefor.com is hiring a Marketplace Manager with deep expertise in TikTok Shops to drive revenue growth and operational performance across TikTok Shops and Amazon. This role is designed for a hands-on operator who understands how to extract maximum performance from marketplace ecosystems, from listings and paid media to inventory coordination and cross-functional execution. You will own growth strategy, optimization, and execution across both platforms, with a direct focus on revenue, profitability, and scale. This is a full-time, remote-first position with clear ownership over P&L outcomes.

Responsibilities

In this role, you will develop and execute tailored growth strategies for TikTok Shops and Amazon, using data, category insights, and platform trends to drive sales, visibility, and profitability. You will stay ahead of algorithm updates, advertising platform changes, SEO dynamics, and buyer behavior across both marketplaces to optimize organic and paid performance. You will lead cross-functional growth initiatives by collaborating closely with creative, supply chain, operations, and performance marketing teams to ensure alignment across content, inventory, fulfillment, and advertising. You will manage the full product lifecycle, from new product launches to scaling existing SKUs, overseeing listing optimization, pricing strategy, bundling, review acquisition, and re-ranking initiatives. You will continuously monitor performance dashboards, analyze marketplace data, and run rapid test-and-learn cycles to increase traffic, improve conversion, and eliminate inefficiencies.

Key Performance Indicators

Success in this role is measured by overall marketplace revenue growth and year-over-year performance across TikTok Shops and Amazon, profitability by channel after advertising, fees, and fulfillment costs, and operational efficiency across inventory health, fulfillment speed, and issue resolution. You will also be evaluated on listing and content performance, including visibility, conversion rates, keyword rankings, and accuracy, as well as advertising effectiveness measured by ROI, ACOS, TACoS, and the impact of paid media on sales growth.

Required Skills and Qualifications

This role requires proven experience scaling marketplace revenue on TikTok Shops and Amazon, with deep expertise in TikTok Shop’s unique algorithms, ad tools, and ecosystem dynamics. You should have a strong understanding of listing optimization, keyword research, and paid media management across both platforms, along with a clear grasp of P&L drivers in marketplace-based eCommerce. Strong organizational and communication skills are essential, as you will manage complex, cross-functional initiatives in a fast-moving environment. Experience with aggregators, brand rollups, or high-growth eCommerce businesses is a plus, as is familiarity with tools such as Helium10, Jungle Scout, Perpetua, or similar platforms. Walmart marketplace experience is considered a bonus. Candidates should have at least three years of hands-on marketplace management experience driving growth on TikTok Shops and Amazon. A degree is not required; execution and results matter most.

Who Should Apply

This role is ideal for operators who have personally launched and scaled listings on TikTok Shops and Amazon, are highly analytical but decisive, and thrive in ownership-driven environments with aggressive growth goals. It is not a fit for candidates who lack hands-on marketplace experience, prefer slow-paced environments, or are uncomfortable with rapid execution and accountability.

Why Join Kinefor.com

At Kinefor.com, you will lead P&L performance for eight-figure consumer brands and have direct influence over their growth trajectory. We offer a high-autonomy, low-politics environment where results matter more than process. You’ll gain exposure to startup-level speed with the backing of capital, infrastructure, and serious growth ambition.

Compensation and Benefits

This role offers a competitive salary based on experience, performance-based bonuses with potential equity upside, and a remote or hybrid work arrangement. Benefits include medical, dental, vision, and mental health support, along with flexible PTO, access to Amazon and TikTok testing budgets, and periodic team offsites.